October 23-24, 2023
Rancho Santa Margarita, CA

The SUMMIT is the premier business conference serving Youth Sport, Performance, and Education Industries. Focusing on the issues and opportunities of our unique industry, the SUMMIT is a powerful blend of smart, relevant, entertaining…and immediately useful information. Fast paced yet personal, the SUMMIT provides fresh, tangible, well-researched concepts that can make an immediate impact on your operational, educational and financial operations. the SUMMIT is undeniably the most exciting opportunity of the year to brainstorm and spend quality time with the top leaders in the industry. Whether you are an owner, manager, coach or teacher, you will leave inspired and energized and ready to take your business to the next level!

Speakers and Topics

Theo Millward

The Power of Data 3.0: AI = Business Unusual

Theo Millward is a graduate of Lancaster University with a BBA in Management. Since purchasing his first business in 2016, the UK’s largest swim school Swimtime, Theo has gone on to both start and acquire several businesses. There are currently six businesses in Theo’s portfolio ranging from Software, Pet Care, Training and Children’s Activities. Outside of business Theo is a keen amateur racing driver, skier, Theatre fanatic and avid traveler.

Dan Berzansky

How to Be the Most Impactful Employer in an Employee’s Journey

Dan Berzansky is the founder and CEO of Premier Aquatic Services, which operates Premier Aquatics and Premier Health and Safety, and is Co-founder of Premier Swim Academy. Since 2011, Premier Aquatic Services has grown into a full-service swim school, lifeguard service, and health and safety education provider in the Western US. Premier employs over 200 year-round employees and ramps up to over 550 seasonal employees in over 100 locations throughout California and Arizona.

In addition to Premier, Dan has developed SaaS startup called OneTeam360, which is an employee engagement and incentivization tool created specifically for small to medium sized businesses employing part-time hourly employees. In all, Dan has over 20 years of management, coaching and teaching experience, as well as over 20 years of experience in large scale project management. In his free time, Dan is Vice President of Stop Drowning Now, a drowning prevention education program, the Co-Chair of the Orange County Drowning Prevention Task

Force, and is the Forum Chair for Entrepreneurs’ Organization’s Orange County chapter. Dan is a graduate of Pepperdine University’s Graziadio School of Business Management where he completed his MBA. Dan lives in Laguna Niguel, CA with his wife and three young children.

Bob Hubbard

Bob Hubbard and his wife, Kathy, founded Hubbard Family Swim School & Hubbard Sports Camps in 1998, a work that they are grateful for every day, and which has led to many professional presentations. positions and recognitions – including the US Swim Schools Lifetime Achievement Award.
Bob’s grew up in NYC, served as an ocean lifeguard, matured into a cheerleader, shines as an auctioneer, and relishes his role as a music lover. His healthy passion is biking with a group of old guys that gets him out on most of the roads in Phoenix. Bob earned his undergraduate degree from Xavier University in psychology(1973) and a law degree from the University of Cincinnati (1976). He worked as a lawyer and as an executive in a variety of industries including homebuilding, life insurance and hotels.
Kathy and Bob are seasoned presenters of the Infant Toddler Workshops and the business and management aspects of the Learn To Swim business and are requested speakers throughout the USA and the world. They now have 4 swim schools, operate 3 summer sports camps with over 160 employees. Bob and Kathy love to travel, learn and share their enthusiasm for the swim school industry. They have 8 children and 23 grandchildren.

Lynn Ledford

What Great Leaders Do Differently

Lynn is a decisive, analytical leader who guides with energy, high standards, compassion and creativity. An attorney by trade, Lynn followed a strong entrepreneurial calling and purchased Cal Elite Kids in Orange County, California.  Together with business partner Jett Cutler, they grew Cal Elite from a small gymnastics center with 8 employees to become one of the most successful children’s activity centers in the U.S. Today Cal Elite Kids serves 3,000 students and provides over 12,000 hours of lessons each week. After raising 4 children with husband, Mark Ledford, Lynn got to work!

In  2016 Lynn joined Jett in establishing Pro-Swim Academy, a swim school in Chicago, Illinois.  In 2017, Cal Elite partnered with The Blue Kid Center in Suzhou, China to bring Cal Elite’s preschool gymnastics brand to China. In 2018 Cal Elite expanded its dance brand by establishing the REVE Dance Conservatory.

In 2019 Cal Elite expanded its performance brand by collaborating with South County Performing Arts – creating a strong musical theater program at Cal Elite and also acquired the Fun & Fit Gymnastics Centers in Los Angeles. In April or 2020, Lynn and Jett opened their third swim facility, in Rancho Cucamonga, California.  The growth that Lynn is most excited about is the 2020 launch of Sweet Peas Gymnastics, a preschool gymnastics licensing program. There are currently over 40 licensees throughout the U.S. and growing.  Lynn is dedicated to helping others in the youth sports industry find business success that will allow them to follow their coaching and entrepreneurial dreams while finding balance and peace through the journey. 

Barbara Smith

Data Informed Retention Indicators

Barbara has an impressive and well-rounded 30-year record in software development within the learn-to-swim industry. She authored the Splash learn to swim program before partnering with iClassPro to become Product Manager. In 2017 Barbara self-funded industry research providing insight into the participation of 240,000 individual children in Australia and NZ. She has been fundamental in supporting swim school owners to utilize business analytics to support better decision making and is currently leading a North American research project in our industry. In addition to her software knowledge Barbara is a swimming parent from new-born through to the transition to college athlete. Barbara has been a swim club president, race secretary, and a national qualified technical official.

Sara Fennell Cooper

Developing Amazing Preschool Coaches

Sarah Fennell-Cooper is a child development specialist and expert in preschool coach training. And the self-appointed champion of your preschool gym program. She started Happy Gymnastics to help gym owners and directors create wildly profitable preschool programs, and Preschool Coaches League, the complete training system for coaching and managing young children.

As a former preschool director for programs both in the US and New Zealand, Sarah also has her elementary teaching degree and spent five years teaching Kindergarten in a Title I school, where she earned her Master’s degree in Educational Psychology.

Sarah LOVES to teach! She’s been a speaker at our industry’s biggest stages, including USA Gymnastics National congresses, Gymnastics Ontario Congress, GAT, Gymnastics British Columbia, Rec Gym Pro’s Virtual Summit.

Davies Crasta

5 Financial Mistakes Small Businesses Make and How to Do Better

Davies currently serves as the Vice President of Strategy & Growth for Emler Swim School and is responsible for its growth strategy.  Prior to Emler Davies was responsible for non-traditional acquisitions at 7-Eleven, which included International M&A, some venture investing, and future of retail acquisitions, to ensure 7-Eleven was properly positioned for the future.  Davies spent the first decade of his professional life as a Banker serving a variety of companies ranging from family-owned businesses to large, publicly traded companies, in a spectrum of industries.  He also spent time owning and operating his own businesses.

He is passionate about fitness, health, and his family.  When not working he spends time with his wife, their three dogs, extended family, and friends.  He serves as an advisor for a few non-profits that helps those who are struggling find their dignity and traction in life.

Georgette Cutler

How to Be a Horrible Manager in 7 Easy Steps

Georgette (Jett) Cutler is a partner and CFO of various children’s sports and educational businesses, including Cal Elite Kids, Pro Swim Academy, Premier Swim Academy, Reve Dance Conservatory, Sweet Peas Gymnastics. Jett has a Bachelor’s Degree in Business Administration with a concentration in accounting. After graduation, Jett pursued a career in public accounting at a regional CPA firm, completed her CPA and gained working experience as a controller in private industry in manufacturing and property management industries.

Jett has been an active member of both the United States Gymnastics Association and United States Swim School Association, where she currently serves on the Membership Connection Committee. She has volunteered as a speaker at national and regional conferences, the Summit and at the BBTC Transformations Conference. Georgette is a member of Entrepreneur Organization and served on the board of directors as the Membership Chair. She currently sits on the Board of Directors for SAMCORP and Brookhollow Business Park associations and is a contributor, supporter and former board member of Stop Drowning Now Foundation.

David Gorman

Why Industry Competition Is Good For Us

Allison Huddleston

Social Media Tips and Tricks: More Engagement. More Results

A Huddleston is a business owner and operator with over 20 years in the gymnastics and cheerleading industry. As the owner of Champions Competition Company and General Manager of Champions Westlake & Champions 1826 Gymnastics & Cheer, she focuses on building businesses through smart, attainable, and sustainable goals and actions.

Allison holds a Masters degree in Business Administration from Concordia University. Her educational focus consisted of marketing, business development, and leadership strategies.

She proudly works alongside her husband to run both Champions Competition Company and both Champions gyms. They work hard to cultivate businesses that reflect their mission of providing a safe, encouraging, and nurturing environment that will benefit students in all phases of life.

Steve Greeley

Decisions, Choices and Trusting Our Inner Voices

Some call it “baggage”, I call it “My Bio”…STEVE GREELEY: Fun Seeker, Educator, Dog & Chocolate Lover

WHAT I’VE DONE: I’ve been fortunate to have founded or co-owned four most unique children’s sports businesses in all the land.
1. & 2. More recently, I completed 12 years as co-owner of the very large Kids First Sports Center in Cincinnati, Ohio and was a co-founder of its second location Kids First Too.
3.For the 26 yrs prior, I founded Imagymnation Gymnastics Center in Simi Valley, California, which was often considered the Hogwart’s of original gymnastics facilities, creative instructors and innovative business systems.

I’m now back in my homeland of Southern CA with Steve Greeley, LLC, collaborative-consulting for instructor training, creative marketing and culture building/repair.
Featuring A.W.E.:“Awesomer Workshop Experiences”.


  • I love being in a profession where you don’t have to grow up.
  • I often think “I can’t believe I get paid to do this…”
  • I dream of a world where ice cream can make you smarter and thinner.

WHERE TO FIND ME: steve@stevegreeley.com

Jeff Metzger

Business and Life Transitions

Jeff Metzger. Born and raised in Cincinnati, Ohio Jeff was a gymnast from his elementary through university years. He dropped out of mechanical engineering college after he accidentally discovered a new passion—teaching gymnastics. He opened his first gymnastics school in 1973 in a church multi-purpose room. Today, with 162,000 sf and two dozen profit centers, Kids First Sports Center is one of the largest and most influential Children’s Instructional Services operations in the world. Gainfully retired, Jeff now holds the title of Senior Advisor, a position he proudly proclaims he has earned by half. Jeff also founded or has an interest in a number of CIS businesses including Kids First Too, The Campus at Kids First, RG Sports Academy, and Cincy Sports Nation.

Jeff is the founder of Metzger Small Business BOOT CAMP, a 4-1/2 day, total-immersion leadership, marketing and organizational workshop for the CIS industry. With over 2,500 graduates from the USA and around the world, BOOT CAMP has elevated the industry and enriched the lives of countless industry professionals. Jeff personally guarantees BOOT CAMP to be a life changing educational business event. Visit www.metzgerbootcamp.com or contact Megan Smith at 513.489.7575 or info@metzgerbootcamp.com

John Mitchell

Business on a Mission – Engaging Your Entire Team on the Journey

John’s spent his teen years running a small Non Profit Club. At the age of 21 he privatized Delta Gymnastics and became a serious entrepreneur. He grew Delta to seven locations, opened an Occupational Rehab company, four physiotherapy practices, seven part time volleyball centers, an international sports center and a merchandise range. Self-described as the expert in the undisciplined search for growth, he nearly went broke under the weight of complexity and chaos.
Determined to transform his passion into a REAL business, John and his wife, Megan, set about building a sustainable gymnastics business that would fuel their dreams moving forwards. Over the past ten years Delta Gymnastics has emerged as the leading gymnastics business in Australia. With Australia’s largest privately owned facility, Delta has produced Australia’s sole female gymnastics Olympian, opened a new concept commercial “GymKids” facility, designed and developed an ERP to enable expansion and transformed the way they do business. 2021 saw the opening of the second “GymKids” with plans to open four more in the near future. John is a Fellow of the Australian Institute of Company Directors and Director of the Gymnastics Clubs Australia Organization and Director of the International Association of Children’s Development Programs. He chairs the GCA Mastermind Education Forum and speaks nationally and internationally about structure and strategy within the Children’s Activity

Stephen Cook

Top Trends That Will Shape Your Future as an Entrepreneur

Leslee Miller

Our Vital Role in Building Healthy, Strong Kids

Leslee Larsen Miller is a Licensed Clinical Social Worker in private practice in Seal Beach, California. She owns and operates Sugarhouse Counseling Center. Leslee specializes in marriage therapy as well as trauma therapy, specifically healing trauma wounds from childhood and adolescence. She received both her bachelor and masters degrees in Social Work from the University of Utah.

Leslee is married, has four children and five grandchildren. In her time off she enjoys sailing the California coast with her husband of 43 years.

Conference Pricing:

Full Conference

October 23-24
Monday, October 23rd
Full-Day Business Meetings
Lunch Included
Dinner at the Ledford Home

Tuesday, October 24th
Full-Day Business Meetings
Lunch Included

One Day Conference

October 23
Monday, October 23rd
Full-Day Business Meetings
Lunch Included
Dinner at Ledford Home

One Day Conference

October 24
Tuesday, October 24th
Full-Day Business Meetings
Lunch Included

Virtual Conference

October 23-24
The business meetings will be recorded and registrants will be sent a link that will allow them to log in at a later time.

Event Information

OCTOBER 23-24, 2023

The Summit has a new home and a new date!  We are super excited to bring the SUMMIT to Orange County, California October 23rd – 24th!  Our theme this year is “More is More.” This year’s line up includes discussions about increasing profit, creating a content marketing plan, how artificial intelligence is impacting our industry, smart systems to grow with in 2024, how the economy is impacting our businesses and much more. The agenda is lined with industry icons who have unparalleled expertise and experience and we always have  a sprinkling of guest lecturers who bring in outside knowledge and trending topics. Every hour is impactful.

Registration includes:
  • Two full days of amazing content;
  • Dinner at my home on October 23rd with a special performance by child acrobats, gymnasts and dancers;
  • Lunches on both meeting days;
  • Opportunities to meet our industry vendors/business partners;
  • Amazing networking and friendship.

Bell Tower Regional Center

Business sessions will take place in the William Lyon Ballroom at the Regional Bell Tower in Rancho Santa Margarita. The Bell Tower is 5 minutes (4 miles) from our host hotel.

The Bell Tower is located at 22232 El Paseo Rancho Santa Margarita, CA 92688

Host Hotels

We have a room block at the Ayres Hotel and Spa and the Ayres Suits in Mission Viejo. These hotels share the same parking lot however they are different buildings and different reservation systems. Please book your room(s) with the hotel of your choice. The Ayres Hotels is an easy 20 minute drive from Orange County Santa Ana Airport.

Ayres Hotel and Spa

The Ayres Hotel and Spa is located at 28951 Los Alisos Blvd. Mission Viejo, CA. 92692
Phone: 949.305-7200
Website: Ayres Hotel and Spa

Ayres Hotel Suites

The Ayres Hotel Suites is located at 28941 Los Alisos Blvd. Mission Viejo, CA. 92692
Phone: 949.455-2545
Website: Ayres Hotel Suites