the Summit

Justin owns and operates Brandastic, Inc. a Digital Marketing Agency based in Southern California. With a talented team of creative and digital marketing rockstars, designers and programmers, Brandastic has worked on marketing material, photo/video shoots, and has built new websites and redesigned other websites for brands such as Friar Tux, Meathead Movers, Health Mate Saunas, Ricoh, ViewSonic, Super Glue,

Don Roberto Jewelers, CBRE, Kingston Technologies, Fujifilm, Pioneer and American Ninja Warrior Adventure Park.

Brandastic is a nationally recognized Top Certified Agency focused on business growth for our clients. Brandastic partners with our clients in SEO, Paid Media, Social Media Marketing, Web Design & Development. Having offices in Orange County, Los Angeles, and Austin Texas, Brandastic has been featured in USA Today, Yahoo Finance, Inc and Forbes magazines.

After spending a summer in Uganda, Africa in 2005 working with the country’s 2.2 million orphans, Justin was hit by the “give back” bug and donates to charities including Rescue Humanity, Meals on Wheels, Acres of Love, Child Rescue Coalition and Calvary Chapel – Chino Hills. Justin holds a business degree in marketing, loves music, and has taught Advanced Web as an adjunct professor for Chapman University.

In addition to Premier, Dan has developed SaaS startup called OneTeam360, which is an employee engagement and incentivization tool created specifically for small to medium sized businesses employing part-time hourly employees. In all, Dan has over 20 years of management, coaching and teaching experience, as well as over 20 years of experience in large scale project management. In his free time, Dan is Vice President of Stop Drowning Now, a drowning prevention education program, the Co-Chair of the Orange County Drowning Prevention Task

Force, and is the Forum Chair for Entrepreneurs’ Organization’s Orange County chapter. Dan is a graduate of Pepperdine University’s Graziadio School of Business Management where he completed his MBA. Dan lives in Laguna Niguel, CA with his wife and three young children.

Steve Greeley wants to live in a world where eating ice cream every day makes us healthier and smarter and where the word ‘team’ actually has an ‘i’ in it so people will stop saying that. All fun aside, as a business person, Steve founded and operated Imagymnation Gymnastics Center in Simi Valley, the “Hogwarts of educational creativity” and one of the most unique, non-competitive gymnastics schools in the country. In 2007, Steve went off his meds and moved to sunny, sub-tropical Cincinnati to become co-owner, with Jeff Metzger, of Kids First Sports Center, one of the USA’s largest children’s sports facilities. While in Ohio, he co-founded Kids First Too.

Steve has won multiple USA Gymnastics awards such as Business Leader of the Year, Best Staff Manual, Best Business Brochure, Best Tee Shirt Design and Best Newsletter. He was presented the Summit’s esteemed Matterhorn Award for Distinguished Creativity, Imagination and Vision in Business. Steve is a member of USA Gymnastics’ Board of Business Advisors. He founded Digital Delinquent, which produces Flip Art, digital clip art for the children’s sports industry featuring cartoon masterpieces often compared to Michelangelo and Van Gough. His big mouth has made him a tolerated speaker at local, national and international events. His awesome typing skills have also led to articles published in Technique and Elite Coaches Association Journal. In September of 2019, Steve left Kids First and returned to his homeland of Southern California. He created Steve Greeley, LLC, and is a highly sought after consultant in the children’s sports world. His first product is “A.W. E.: Awesomer Workshop Experiences.

Lynn is a decisive, analytical leader who guides with energy, high standards, compassion and creativity. An attorney by trade, Lynn followed a strong entrepreneurial calling and purchased Cal Elite Kids in Orange County, California.  Together with business partner Jett Cutler, they grew Cal Elite from a small gymnastics center with 8 employees to become one of the most successful children’s activity centers in the U.S. Today Cal Elite Kids serves 3,000 students and provides over 12,000 hours of lessons each week. After raising 4 children with husband, Mark Ledford, Lynn got to work!

In  2016 Lynn joined Jett in establishing Pro-Swim Academy, a swim school in Chicago, Illinois.  In 2017, Cal Elite partnered with The Blue Kid Center in Suzhou, China to bring Cal Elite’s preschool gymnastics brand to China. In 2018 Cal Elite expanded its dance brand by establishing the REVE Dance Conservatory.

In 2019 Cal Elite expanded its performance brand by collaborating with South County Performing Arts – creating a strong musical theater program at Cal Elite and also acquired the Fun & Fit Gymnastics Centers in Los Angeles. In April or 2020, Lynn and Jett opened their third swim facility, in Rancho Cucamonga, California.  The growth that Lynn is most excited about is the 2020 launch of Sweet Peas Gymnastics, a preschool gymnastics licensing program. There are currently over 40 licensees throughout the U.S. and growing.  Lynn is dedicated to helping others in the youth sports industry find business success that will allow them to follow their coaching and entrepreneurial dreams while finding balance and peace through the journey. 

Katy Heddens is the founder and owner of Black Diamond Gymnastics and Sports Centers, with two locations – Park City and South Jordan, Utah. Black Diamond has year-round sports enrichment and academic programs offered in a multi venue centers. Programming includes gymnastics, dance, martial arts, cheer, camps, parties, yoga, indoor rock climbing, afterschool enrichment, academic preschools and language programs.

Katy holds a bachelor of science degree in Health and Physical Education with emphasis in child development and adaptive physical education. She completed post-graduate work in sports psychology and academic administration at the University of Virginia. Katy is a member of the education staff with USA Gymnastics – teaching the Risk Management and W200 course for the organization. She is a nationally Ranked Women’s Artistic Judge and USAG National Level Coach. She is an Air Awareness Coach for USA Ski and Snowboard Teams and has served as a Dry-land Coach to several Winter X-Games Big Air champs. She has served on both the state USAG and NAWGJ committees.

Katy speaks on a variety of topics for youth sports and educational organizations throughout the United States and Australia. She and her husband Rich have four children and reside in Park City, Utah.

=With over 40 years of experience in sales, marketing, customer relations, leadership and team building, Steve Cook, Director of Sales, oversees AAI’s worldwide sales of gymnastics, cheer and physical education products. Steve has been actively involved in gymnastics as a gymnast, coach, business owner, salesman, and sales manager. As a successful public speaker, Steve combines motivation, inspiration, and entertainment and has been responsible for running national, regional, and local trade shows, sales conferences, and business seminars.

Steve and his family own Grand Slam USA in Malvern PA, a family sports and entertainment facility that promotes baseball, basketball, cheerleading, and volleyball. Steve recently launched Paradigm Playbook a business education platform for sports entrepreneurs. Paradigm Playbook offers subscription, membership, and event attendance opportunities for all who believe in lifetime learning and have a growth mindset. Steve has been married for over 50 years to Dorothy and is a proud father of Daniel and Theresa and Grandfather to Katie and Amelia

Felipe Delgado is the Founder and Managing Partner of Evolution Swim Academy with two indoor swim school locations in Orange County, California. He is also the Founder and President of Evolution Swim Academy INC (which provides outdoor seasonal swim lessons and camp programs) and Team Director of Evolution Racing Club.

Felipe grew up swimming in Mission Viejo, California. A 3x Olympian (2x’s as a swimmer and 1x as a coach), he has put in his hours both in and out of the water. Felipe has a degree in Marketing from Arizona State University. He and his wife, Megan, have 4 children.